For franchisors, franchisees and franchise consultants
You've switched agencies, hired a marketing lead, and bought the playbooks. The leads still swing from location to location, and every fix still runs through you. We build your growth machine inside your own NowStack account, guide the strategy, and train your people until they run it without us.
The names on the invoice changed. The job of holding the brand together did not.
Franchise growth needs the website, the search program, and the ads working as one motion. A location page that the ads do not match is just another thing for you to explain.
You looked for the person who could hold web, SEO, and paid ads, and also talk to franchisees. That person is rare. So the connector became you. The brief, the login, the approval, the quiet location.
When you are in development, in a store, or on a plane, the marketing waits. Every fix still runs through you, so the ceiling on the brand is the number of hours you can give it.
We build it inside your own NowStack account and coach the people who will run it. The work stays with your team when we step back. That is the point of the engagement.
Picture a Monday six months from now. The locations already have the week's work in the system your brand owns. Your lead opens the dashboard before they open your inbox. The pages, the search program, and the ads are moving, and you are not the person pushing each piece across the line.
Your team runs the work. We guide it until they don't need us. Qualify now.
One system every location can run. You stop being the help desk for marketing.
Your locations, your accounts, your team. The brand standards stay. The logins are yours.
A flat referral fee when a brand you introduce signs. You can also be a client.
We do not sell a pile of channels and hope they meet. Web and apps, SEO, and paid ads share one machine, in your NowStack account, with your people trained to run it.
The location pattern, the booking path, and the screen your team opens on Monday.
Your team runs it. We guide it until they don't need us.
A two-minute survey. Role, brand, units, revenue, and whether you plan to grow paid ads. We both find out if this is a fit.
Web and apps, SEO, and paid ads, with the repetitive work automated. It lives in your NowStack account, which you subscribe to yourself.
We guide the strategy and sit in the weekly cadence until your people run it without us. Then we get out of the way.
From the founder
My name is Justin. I started Social Marketing Labs because franchise brands kept hiring a new agency, then a marketing lead, then another course, and the decisions still landed on the founder. The work was real. It lived in someone else's logins. The only person who could connect the site, the search program, and the ads was the person who also had to run the company.
So I stopped lending teams. We build the growth machine inside the client's own NowStack account. We guide the strategy. We train the people who will run Monday without us. If they still need us in that meeting a year from now, we did the job wrong.
Social Marketing Labs and NowStack share a founder. SML uses NowStack to deliver client work.
Straight answers. No package menu.
